Ever skip chatting with someone because they weren’t ‘high-up’ enough? Big mistake!
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Years ago in selling, we were taught never talk to anyone who isn’t that very important, top officer.
And you know what? Today, nothing could be further from the truth.
There is no such thing as a poor quality stakeholder.
There’s no such thing as a poor quality conversation.
Every conversation with everybody inside an organization that you’re trying to sell to, or who is already a customer, can provide you valuable information if you ask the right questions.
You’re either getting information that can help you move the sale forward.
You’re getting information about the buying requirements, the buying needs, and the buying process inside the organization.
Or you’re getting information about the organization.
You’re getting information about their business.
You’re getting information about the products that they sell to customers, the culture in which they operate.
So don’t treat any one conversation as good or bad.
Treat them all as useful and make sure that you use that information to build the case as to why that prospect or customer should be buying from you.
Don’t forget to check out: Do You Have Fries for That?!
Stakeholder is a Marxist term used to conflate shareholders (the people who have invested in a company and actually have an interest in it being profitable) and stakeholders who have contributed nothing yet expect to have some say in how a company is run or get some kind of return from the company for breathing air and taking up space. Stop using the left’s language and start using correct language when writing an article. By using the left’s terms, you substantially decrease your credibility. I do agree with your premise and speak with everyone that I come into contact with at the store or a business. You’re right, you never know how one “hello” can lead to making a sale.
This has nothing to do with left or right and everything to do with the language businesses use today to define the different interested or affected parties in their work. In common business language stakeholder is a person, group, or organization that has an interest in an organization or project and can be affected by or impact its actions .A stakeholder is a person or entity with a vested interest in the success or failure of a project or organization. We often use this to define groups like employees, investors, customers, suppliers, government agencies, and the overall community.