Selling 3.0
I’ve been at Dreamforce today chatting with other experts about the future of selling. Check this out and tell me what you think. I can find a business application for each one of the statistics and I think its high time you do too!
Seven Ways to Motivate Your Sales Team
What drives salespeople to perform? While money is one motivator, it’s not the only thing. In fact, most high-performing salespeople achieve their best results because they are motivated by accomplishment and recognition first, and money second.
Are You Ready to Stop Cold Calling?
Do you ever wish your prospects would approach you first, asking for your assistance? Or that qualified contacts would take your call without hounding them? I know many of our …
Don’t Just Sit There:5 Strategies for Proactively Getting Testimonials
When it comes to collecting testimonials, the same principles apply. Just placing a form on your web site and waiting for clients to arrive will not deliver the results you want. Instead, developing a process for regularly collecting feedback provides a systematic way to gather testimonials. Such a process would include…
Where’s the Proof? Locating Social Proof on Your Web Site for Results
Whenever we begin working with our Testimonial Director clients, one of the areas we cover is where to place testimonials. Despite the fact that nothing is most trustworthy and convincing for prospects than testimonials from your customers, the majority of businesses today keep them hidden away. In fact, in our recent survey, 75% of respondents indicated they are using testimonials on only “a few” or less pages. In fact, two thirds of those only use testimonials on a single “rave reviews” page.
Everyone is Local: Using Localized Social Proof to Increase Conversions
Every week I am reminded that I am Canadian by members of our community. Every time I send out an e-mail, I inevitably get notes back complaining about my spelling. …
Don’t Just Sit There! 5 Strategies for Proactively Getting Testimonials
Offering an amazing product or service on your web site won’t deliver results without the discipline of regular marketing efforts to drive prospects to your web site and painstakingly following up.
Follow the Leader: Real-Life Examples of Testimonial Best Practices
I have to admit – I was a bit shocked when Chris reminded me that in less than a month, it will be September. And especially for those here up …
Unleash Your Secret Sales Force Interview
I was interviewed by the amazing team at ClickBank last week and they generously offered the radio broadcast for me to share with you. Neil, Dush and Beau are great …
Your Unleash Update: Put the Social in Social Proof
It took long enough but it finally got warm here in Ottawa! With the good weather, I finally got a chance to put in our garden. And while doing so …
Who Needs Video? 5 Strategies for Making Text Testimonials Sell
The problem is that these days, there is a lot of talk about needing to get video on your web site. As a result, those who don’t have video testimonials often feel that there is no point in using the text testimonials that they do have. And this is a critical mistake. Why? There is no argument that video testimonials are effective but compared to not using any social proof, using text testimonials is infinitely better.
Ethical Bribes?
We recently spoke with a client who was frustrated by how difficult it was to get testimonials from their client. When we began to explore what was going on, we discovered that he was sending out a single email asking for a testimonial and then, when the responses were few, got frustrated and gave up.
