Last week I was on site rolling out our Retention and Growth Formula (TM) for a large sales convention. We brook the group into 8 teams and gave them an hour after the session to create their own VORTEX retention plan. Here are some of the best ideas form the presentations:
- Strategic fan hunting and tagging on Facebook to reward them with special gifts, prizes and discounts
- School programs for education and community involvement
- Thank you cards from the ownership of the company
- “Eat this bug contest” – (We were at the National Pest Management Association Conference)
- Client spotlight in newsletter
- Pictures of the technicians or installations specialists who will be arriving onsite
- Reminders for upcoming service that has been scheduled
- Ideal client survey for referrals
- 6 month QA and customer service survey
- Free safety demonstrations and meetings for clients
- Charity walks with clients or in sponsorship of client’s charities
- QA call 30 days after the contract is signed
- Business reviews 4-6 times a year
- Reverse pageants. – (If you really want to know call me!) For this business, in their region, a reverse pageant was a good idea but trust me, it won’t work everywhere!
- Community awareness and safety events
- Discounts for early pay and annual contracts
- Referral programs offering 1 month free for every new customer that signs up
What are your best ideas for building relationships with clients all year long?