Social proof the #1 trusted source of information for customers looking to make a buying decision. In fact – effective use of testimonials can increase conversion rates by over 30%! How much time did you spend gathering, publishing and promoting your customer testimonials?
If you are like most, probably not nearly enough…
Why? Because it’s hard. If it was easy to chase down customers, ask them for testimonials, write them up, file and find them, publish them throughout your web site, keep them up to date and use them in your sales pitches… then we’d all do it!
I’ve got great news: I’ve developed a simple system that will give you everything you need to turn your satisfied customers into your Secret Sales Force… without the time, expense and complexity that has stopped you before!
And I’m providing a free preview webinar packed with content to help you immediately “unleash” your secret sales force on Wednesday, December 8th at 12:00 Eastern. You can sign up right here:
https://www.engageselling.com/preview/unleash/
If you want to learn more how easily you can put your satisfied customer to work for big deals and fast closes, join us for this special preview webinar where you’ll learn:
- Discover the raving fans you already have and put them to work converting more visitors to sales ready leads
- Successfully get effective testimonials from even reluctant customers
- Use the three C’s to craft testimonials that compel prospects to act
And I’ll also reveal the #1 mistake most make when developing testimonials (are you doing it?)!
Join for this special 45 minute free preview webinar on Wednesday, December 8th 2010 at 12:00pm Eastern and learn how to take advantage of the Secret Sales Force system to increase your sales with less time or effort than you thought possible. To register, just click here: https://www.engageselling.com/preview/unleash/
Dedicated to increasing your sales,
Colleen Francis
P.S. This totally free call will give you a complete overview of my Unleash Your Secret Sales Force system and arm you with strategies that you can apply immediately to improve your results. To register, just click here: www.EngageSelling.com/preview/unleash.
Hey, Colleen. GREAT piece and would love to share, but can ya tell me where the 30% came from. It certainly sounds reasonable but I’d love to cite a source there. Thanks!
Good Question! There are many studies that show social proof increases trust and sales conversions. One of the biggest from Nielsen shows that 91% of consumers treat social proof as the #1 buying criteria.
Studies from Yahoo and Nielsen also point out that somewhere between 30-78% of people don’t trust anything “corporate” on your website.
If you combine these stats and implement social proof on your site we find that using testimonials gives you back the lions share of these “un-trusting” leads and converts them to prospects. I like to use the conservative numbers (30% vs 78%) to be safe!
[…] This post was mentioned on Twitter by Colleen Francis, JobShoots and JobShoots, JF Corporation. JF Corporation said: Are You Ignoring Your Secret Sales Force? – Social proof the #1 trusted source of information for customers looking … http://ow.ly/1aeGCA […]
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