I hope its you! Because whoever has their attention right now, wins. This week I learned that our clients are besieged with over 8000 marketing messages per day. If yours are not extraordinary they will soon be forgotten. Email and voice mail are not enough anymore, you must utilize various media sources, including the fax and hard copy to send your messages and stay in touch. Getting through the clutter requires a dedicated follow up system that is fail proof. IE – your messages go out whether you are sick in bed, on an airplane or in the office. Consistency is one way to be sure to get through the clutter in your customer’s head.
Out of sight, out of mind. Consistent and frequent communication is required for all your customers and prospects if you want to build loyal profitable fans.
