There are four straightforward sales goals that I would like to share with you. They are simple, effective and will help you set the right targets and keep you on track throughout the year.
The 4 Straightforward Sales Goals
1. Revenue Goals
When it comes to tracking revenue goals, it’s important to keep two distinct categories top of mind. First, the percentage or amount that you’re going to receive from your current clients. Second, the goal you should receive from your existing clients.
2. Professional Development Goals
What do you need to learn in order to get better at your craft? It could be a skill, behaviour, methodology, or even a technology. Consistently set these professional development goals so you get better at selling every year.
3. Career Goals
Where do you want to be at the end of the year? Do you still want to be at the same sales job with the current company earning a specific amount of money? Are you looking to transition into a management role? Are you considering moving into a different type of selling—account management, inside sales, or outside sales? Whichever career goals you may have, it’s vital to set them now.
4. Personal Development Goals
What are your personal goals this year? What are you going to try that’s new? What experiences are you going to have? What vacations are you going to take? As a salesperson, your job is to be an object of interest or a trusted advisor. You can’t achieve that if your personal development stays stagnant.
Accomplishing those four straightforward sales goals will indeed help you set the right targets and keep you on track throughout the year.
[…] However, the order of that analogy only makes sense in a world where market and sales power is in the hands of the seller. And today that power is in the hands of the buyer. They see you before you see them. And they only will call on you—if at all—if they’re convinced they can trust you to help them meet their needs and goals. […]
what is the difference, from step 1, between existing and current. are they not the same?
I like to differentiate as the goals for existing client retention and growth could be different from new client acquisition.